Old spice response Campaign
When we first teamed up with Isaiah Mustafa in a film studio in NW Portland, we had no idea that our little stunt would be the fastest growing and most popular interactive campaign in history. Over the course of three days, we shot nearly 200 broadcast quality video “responses” to things people were saying on the internet. The approximately 10 minute turnaround from comment to posted response video was made possible with custom control center software we wrote to manage the chaos.